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A unique yet simple model of self-reliance in rural development

The People’s Empowering Movement

A COMMON VISION

The People’s Empowering Movement (PEM) reached out to Bansuri in May 2014 with a grant proposal for an irrigation project in Rajwadi, Ratnagiri. Satish Kamat, the founder of PEM, had already been living and working in this region and had adopted an approach of building strong, empowered communities. His focus on self-reliance, by creating a conducive environment for members of the community to develop solutions to their problems and contribute to their implementation, aligned perfectly with Bansuri’s Vision and Ideal.

What started off as a single irrigation project bloomed into several region wide partnerships based on the same model. We remain in constant conversation with these communities, evolving our own support and funding, to best serve their interests, as defined by them. Meanwhile, PEM’s strength lies in the community’s growing ability to articulate their own needs and play an active role in meeting them.

Satish Kamat, founder of PEM

Satish Kamat, founder of PEM

COLLABORATION FOR TRANSFORMATION

The broad model under which various PEM projects function:

 

  • The community or self-help group (SHG) brings their problem to Satish
  • They work together with him to create solutions
  • Satish brings in experts to validate these and prepare proposals
  • Part of the project cost is contributed by the community or taken as a loan, and the rest is raised as grants
  • All the labour work for the project is carried out by members of the SHG who volunteer free of cost

Bansuri has been collaborating with PEM across several villages and developmental sectors. Together, we have worked to implement irrigation projects, increase the productivity of agricultural land, abet livelihood and introduce alternatives, and widen the range of nutrition easily available to families. Below is a brief, sector-wise overview of the work carried out.

IRRIGATION & FARMING

Krushiratna Bachat Gat, Rajwadi was the first group we worked with. Here the farmers needed to bring water from the river to the fields. A government scheme that promised funding never came, so they approached Satish for assistance. He consulted with engineers to put together a proposal, understanding how to bring water to the fields, and at what cost. Bansuri funded this project, partly as a grant, and partly as a soft loan. The beneficiaries provided labour for the work, and were able to build the pipelines providing the farms with year round access to water. PEM also brought in experts to train the farmers on cropping patterns and organic farming so that they could improve crop variety and yield. At Rajwadi, 25 acres of farmland were brought under cultivation and 25 families benefited from the project.

Inspired by this transformation and the model, three other SHG’s approached PEM for assistance in irrigation –

 

Shree Ganesh Shetkari Utpadak Gat, Dhamani:
15 acres of farmland were brought under cultivation and 16 families benefited from the project.

 

Bramhanwadi Panipurawatha Yojana, Rajwadi:
20 acres of farmland were brought under cultivation and 22 families benefited from the project.

 

Bhoomi Ratna Purush Bachat Gat, Chikhali:
25 acres of farmland were brought under cultivation and 18 families benefited from the project.

The closest source of water is several kilometres away from the farms

The closest source of water is several kilometres away from the farms

Irrigation projects brought water directly from the rivers to the fields

Irrigation projects brought water directly from the rivers to the fields

Farmers are now able to harvest all year round

Farmers are now able to harvest all year round

Organic farming has successfully taken root

Organic farming has successfully taken root

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In order to boost productivity, members of the Krushiratna Bachat Gat requested, and received funds for a power tiller. The following year, Brahmanwadi Panipurawatha Bachat Gat received a power tiller as well. Encouraged by the effectiveness of this mechanisation, the groups funded investments in additional accessories. They also took the initiative to rent out the tillers to neighbouring farmers, using the earnings to fund maintenance of the machines.

Bhoomi Ratna Purush Bachat Gat approached us again with an idea to plan for the future water needs of the region, given that rains were erratic. They wanted to build a tank on the nearby hilltop in which they could conserve water and thereby have the capacity to irrigate up to 50 acres of land. After the tank was constructed, they even started fish breeding in the tank, which they now plan to scale up.

Power tiller to increase productivity

Power tiller to increase productivity

Rainwater harvesting capacity of 22 lakh litres

Rainwater harvesting capacity of 22 lakh litres

FARM TO CONSUMER

Since crops were no longer dependent on rainwater, and productivity had increased, PEM worked with the community in Rajwadi to create better market access through technology. What started off as a simple app for farmers to share images for order placement with their local consumers, has grown into the ‘Rajwadi Bhaji App’.

This direct to consumer app, serves as an online marketplace through which consumers can buy fresh vegetables for a better price, and farmers earn a higher profit margin on their produce. 

Fresh produce

Fresh produce

Weighed

Weighed

Packed

Packed

Place orders on the app

Place orders on the app

Collected from farming families

Collected from farming families

Delivered to buyers in the city

Delivered to buyers in the city

CLEAN & DIRECT DRINKING WATER

The residents of Bamanewadi hamlet faced an acute shortage of clean drinking water. To improve their situation they contributed funds to build a bore well and then approached Bansuri to fund the pipeline, storage tank and pump for water extraction.

Women from Bramhanwadi spent 3-4 hours a day fetching water for personal and cooking needs. Following the success of the irrigation model, they approached us, wanting to create water pipelines direct to their homes. We supported them financially, while the beneficiaries themselves implemented the project. 55 families of Bramhanwadi now have access to clean and direct drinking water.

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DAIRY FARM

The women in Shembhavne came together and formed an SHG called Kamdhenu Mahila Doodh Utpadak Bachat Gat through which they wanted to start a dairy farm. The SHG was a co-operative structure, wherein profit and livestock ownership was shared equally amongst the members. They followed a democratic system of elections to choose office bearers and all decisions were made collectively. We partly funded this project through a soft loan, and the community contributed the other part. The group was also taken to existing dairy farms to receive training on relevant activities.

After the successful irrigation project at Dhamani, the Navlai Krushi Mahila Bachat Gat (wives of the farmers who were beneficiaries of the irrigation project), came together to form their own SHG to start a dairy project. They followed a similar model to the Shembhavne dairy project, but also decided to breed their own cows, thus maintaining the quality of the products and expanding the output of the farm. This group had the foresight to reserve land for fodder cultivation and benefited from healthier cows.

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ALTERNATIVE LIVELIHOODS

In 2005, Shri Vyaghrambari Bachat Ghat was formed in Guhagar to set up a vermicompost centre that was funded by the local bank. This was extremely successful, generating an annual turnover of 3.5 lakhs and earning a reputation of being a quality supplier of fertiliser in the region.

In 2018 the group planned to scale up their venture by setting up a new shed and adding a few production boosting tools to mechanise the process, for which funding was given by Bansuri.

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In 2018, PEM approached us to support a backyard poultry project that a Rajwadi farmer wanted to start for his daughter-in-law who was physically handicapped due to polio.

We provided the seed money required to construct a shed and buy the first round of chickens. We hoped that this would inspire other young women, especially those with disabilities, as they strive for independence.

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A group of 12 women from Tural, formed the Kokankanya Swayam Sahayak Mahila Bachat Gat, to create paper articles like lanterns, envelopes, etc.

We supported the initial capital investment and now the women are running the venture from their profits and making wise investments in the business.

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HEALTH, ENVIRONMENT & CULTURE

Bansuri also initiated cultural, health and the environmental activities in the same communities. Since Holi is an important festival in the Konkan region, we have been sponsoring the celebrations in Rajwadi, through the Rajwadi Bramhanwadi Gramastha Mandal, since 2016.

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Under the ambit of Swacch Bharat Abhiyan, we purchased 1000 dustbins so that each family in the Sangameshwar Block of Deorukh, had a wet and dry bin in their homes, encouraging them to segregate their waste. In the same community, we constructed a compound wall around building of a Zilla Parishad school to protect the children from heavy vehicular traffic that passes through the area.

In 2019, when pre-cyclone rains ravaged crops in Ratnagiri, we were able to provide timely relief in the form of 90 quintals of rice distributed to 80 farmers in Rajwadi, Dhamani and Chikhali who incurred great losses.

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ADDING VALUE

Bansuri is extremely proud to be associated with PEM because the achievements run deep and influence mindset changes, not mere indices. Some tangible milestones are:

  • The success of PEM’s model became evident when communities from neighbouring villages came forward, inspired by the results of the projects they had seen.
  • Farmer incomes improved through irrigation projects, new machinery and direct access to markets.
  • Owing to the additional varieties of produce grown and their increased incomes, farming communities saw an improvement in daily nutritional access & variety.
  • The successes of initiatives in this region have sparked entrepreneurship at various levels, creating new sources of income to improve the standard of living.

HIGHLIGHTS

PEM is active in 8 villages in Ratnagiri district and supports 9 SHGs

PEM is active in 8 villages in Ratnagiri district and supports 9 SHGs

Totally 100 acres covered under irrigation projects, can now be farmed around the year

Totally 100 acres covered under irrigation projects, can now be farmed around the year

51 households in 2 villages receive drinking water directly everyday

51 households in 2 villages receive drinking water directly everyday

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56 families are involved in livelihood activities beyond farming

The Rajwadi Bhaji app takes produce from 67 farming families from 2 villages to sell in 
Ratnagiri city

The Rajwadi Bhaji app takes produce from 67 farming families from 2 villages to sell in 
Ratnagiri city

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